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Earn Extra Income:
"If" factor 1 - Perceived Value

Earn Extra Income

If your product/service answers a perceived need of the prospective customer...Then you may have a chance of converting a shopper into a prospect and eventually into a customer.

But most of us are not clear on the process of helping a shopper become a prospect and eventually to become a customer.

This is a segment in a series of posts which deal with the "If" factors of converting shoppers into customers. To review the post that introduces "If" factors just  CLICK HERE TO SEE "IF" FACTORS POST 

Does your product/service answer a perceived need of the prospective customer? 

The number one question that needs to be answered is this: Does anyone need my product/service?

And the second question is, "How does my product/service answer their need?

If those two questions cannot be answered effectively then take it back to the drawing board and work on it until it does. 

Before you begin to market your product be sure that you...

  • are able to clearly articulate your product/service.
  • understand what are the outstanding features of your product/service.
  • are able to relate how each feature is a benefit to your potential customer.

Steps to discovering the perceived needs of your prospective customer regarding your product:

  • Do research to determine who is checking out similar products.
  • Discover what is the "hot button" that motivates people to purchase your product.
  • Ask yourself, "Why would I buy my product?"
  • Ask your friends, "Would you buy my product, and if you would, what would motivate you to buy it?"

Once you discover the perceived needs of prospective customers then design your marketing around those needs.

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